Outsourcing digital marketing – what should you consider?

Digital marketing is an important part of modern business, and the requirements for its effective and successful implementation have grown and will continue to grow year by year. It is no longer enough for someone in the company to handle digital marketing on the side of their own work. Outsourcing digital marketing to the cheapest possible company is also unlikely to bring the desired results.

The most common reason for outsourcing digital marketing is to transfer it to experts so that the company can focus on its core business. Often, outsourcing is also more cost-effective, because your company only pays for the necessary digital marketing services, at the right time and in the right place.

In this blog post, we listed things that your company should consider when considering outsourcing digital marketing.

Digital marketing goals and company needs

First of all, your company should focus on its own marketing strategy and list the marketing goals. It is good for your company to know what it wants to achieve with digital marketing. Also think about whether different digital marketing measures need to play together with other marketing? How does digital marketing support sales? Maybe your company already knows which individual service it wants to invest in? Be ready to tell a potential digital marketing partner what we are going for.

Choosing the right digital marketing partner

This is perhaps the most challenging part of all, because the right partner depends on the wishes and needs of the company. Different needs require different partners. It is often advised to choose an experienced partner, but experience is not necessarily synonymous with competence. We recommend looking at how the partner communicates externally and what kind of references the company has. Is the operation transparent and reporting monthly? How does the partner sound on the phone or in a free consultation? Does the partner take into account the individual needs of your company and is genuinely interested in your company’s business. Can your partner listen to what you have to say? Does the potential partner propose a solution that benefits your company or does it have its own interest and euros in mind? Will the offer arrive on the promised schedule? So can you trust the word of a potential partner? And finally, Does the company feel like the right partner after getting to know each other?

Contract terms

Make sure all parties understand the terms and responsibilities of the contract. Think in advance what is the appropriate billing interval for your company; monthly, every three months or something else. Is it okay for your company to commit to long contract periods or do you want a shorter notice period so that the business risk is lower? Is it a temporary or continuous contract?

Smooth communication

Do you understand everything that a potential digital marketing partner tells you? Does the partner use difficult terms and Does it feel like half of it goes by. A good partner explains things so that you understand what is going on. Communication must be clear and open. In general, it should be safe to ask anything that bothers the mind. The better the communication, the more certain the project will be successful and unnecessary problems will be avoided.

Your company’s own responsibility for the success of digital marketing outsourcing

You get the best benefit from digital marketing outsourcing when you cooperate with a partner just as you would with your company’s own personnel.

Very often, it makes the most sense to define the goals together with a digital marketing partner and let the expert do the work. However, make sure that you are available when your partner needs you and that you provide them with the necessary information and resources to make the project a success. Be open and honest when your partner asks for more information about your company and business. It’s a good thing that a digital marketing professional wants to know things about your company, and seamless collaboration is the key to successful digital marketing.

Also remember that it may take some time to start the cooperation at first. No one works miracles in days, weeks or even months. But, when you have created the conditions for success and chosen a suitable digital marketing partner for your company, you maximize the chances of meeting and exceeding expectations.